The emotion of awe triggers the human brain to blindly copy the person who inspires that awe. When you think someone is the coolest, you want to be just like them. Advertisers have figured out how to take advantage of this blind copying mechanism. They photoshop fashion models. They placed cigarettes in the mouths of famous actors and actresses knowing that people would blindly copy that behavior as cool. In fact, our tendency to copy people we think are cool is so blind and unthinking that when you put a McDonald’s hamburger next to Michael Jordan’s face, people will desperately want a hamburger to be like Michael Jordan. McDonald’s is not how Michael Jordan got to be the world’s greatest basketball player. The problem is that in a village we would meet our heroes. We would spend time with the best fisherman, hunter, cook or basket weaver in our tribe and come to learn all their skills. Now, we don’t. We remain in awe of photoshopped models, hamburger-selling basketball stars and countless other public figures who create images of themselves to sell things that don’t fit reality. The result is that we blindly copy unrealistic expectations about how to achieve success. In the Information Age, Genius Myths will cheat not only you out of success but exclude people from doing the only kind of work that will survive the Jobocalypse.